Parr Marketing SEO Services
We Don’t do blog seo, Our SEO Methodology: Compact Keywords
Most SEO Agencies waste your money writing 3,000+ word blog articles answering “how-to” questions with the hopes of one day converting cold traffic into customers.
In fact, many SEO’s will tell you to expect 6 months of work before seeing any tangible growth.
That’s not good enough for us.
At Parr Marketing we focus on keywords where searchers are looking to make a purchase decision.
These keywords are:
High Intent
Not Already Targeted by other SEO’s
Require less words to rank for
How we Approach SEO
Our SEO Approach was first taught to me by industry leader Edward Sturm who was an SEO for Global companies like Microsoft, Procter & Gamble, ADP, and Time Inc.
When someone is interested in a product, generally they start at the top of the funnel gathering information and after some time, end up at the bottom with a purchase decision.
Here is an example of what that could look like:
Imagine you are someone who sells different types of socks and you have two customers interested in finding a new pair.
One person might do a top of funnel search: Best running socks
The other might do a bottom of funnel search: Sock store Near Me
Although both searches are valuable, search B is more likely to lead to a conversion.
However, most SEO’s first instinct is to go after search A because it has 6,700 more searches each month.
If you hire the wrong SEO you will be stuck spending money on Search A pages that will likely never show up on the first page of Google.
At Parr Marketing we focus on bottom of funnel keywords first. We do extensive research finding exact keyword gaps in the market where a well optimized page can quickly rank not only on the first page of Google but literally first overall.
As we build more of these rank 1 pages, Google recognizes your brand intent and makes ranking for top of funnel keywords possible. Not only does this method pave the way to ranking for high volume top of funnel keywords but it also makes you money along the way, not just in 6 months.
Since we are targeting low competition keywords that still get search volume, you rank faster, get more customers, and sell more products.
Why Your SEO Approach Matters
We think about SEO differently than many others in our field. Here is why:
Human Attention Span is Low
People Want Answers Fast
AI influences the narrative
Nowadays when you hire an SEO to “optimize” your site, they put your industry in a keyword tool, find whichever result has the most amount of searches, and build long comprehensive pages to answer every question related to that keyword, oftentimes doing so with ChatGPT.
This approach might work temporarily but as soon as Google’s spam detection finds AI written content, your page is sent into the dumps. You get excited because you’re building momentum and then out of nowhere your website is practically black listed.
Don’t believe me? This is one of our new client’s pages that we are trying to revive from damage caused by their last SEO. Before this point they had steady traffic for 20+ years. They hired a young SEO right out of college who re-built their whole page with AI Slop.
Unfortunately they hired the wrong person and now their site will take years to earn back the trust of Google. You can read more Google’s guidance on AI content here.
Who We Love To Serve
Home Service Providers (HVAC, Roofing, Plumbing, Electrical)
Medical & Wellness (Dentists, Chiropractors, Med Spas)
Retail & Specialty Shops (Boutiques, Outdoor Gear, Pet Stores)
Restaurants, Cafés & Local Hospitality
Automotive Services (Repair Shops, Dealerships, Detailers)
🟠 People Who Love Their Business and…
Professional Services (Insurance, Real Estate, Legal, Finance)
Tourism & Attractions (Museums, Tours, Adventure Companies)
Pet Care Services (Breeders, Groomers, Trainers)
Beauty & Personal Care (Salons, Barbers, Massage)
Hotels, Cabins & Lodging Providers
What working with Parr Marketing Looks like
We always want working with us to feel like the best decision you ever made.
We start off with a free consultation where we give you free advice and an overview of how we operate.
We follow that up with a formal proposal designed just for the needs of your business.
We keep our onboarding simple with no contracts so you can cancel anytime and we always keep you in the loop with regular checkins.
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Give me a call at 828-506-9517 or schedule a free consultation here. We will chat for about 30 minutes, learn about your business, your goals, and setup a follow up for an official proposal.
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After our free consultation call we will get busy diving into your website and preparing a full gameplan of what’s to come. We will then schedule a formal proposal meeting on your time where you can bring your team in and ask as many questions you would like.
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If you like what we have come up with we will send over our work agreement and get started. We do not lock you into a contract, we want you to want to work with us, not have to.
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After all onboarding documents are signed off on we give you a checklist of things we will need from your team like access to your website. Once all items from the checklist are completed we begin work and get you ranking!
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We really like getting to know our clients and meeting regularly via Zoom. We are excited about what we are doing and want to show you. Generally we have these meetings once a month so as to not burden your team but will absolutely meet more often with our most engaged teams. Between meetings you can always check on our progress through the our portal.
Don’t Just Take it From Me…
“Working with Parr Marketing has completely transformed our business. We recently purchased the company and knew we would need help with our online presence. After Noah took over our social media, web design, and ad strategy, our online sales doubled what we had done in a year in one week — and they haven’t slowed down since. The ads literally pay for themselves.”
— Jeremy Pressley
Owner of Heavenly Fudge and The Pressley Group
“We’ve worked with a lot of marketing people over the years, but Noah is the first one who actually ‘gets’ our brand. The posts he creates feel fun and real, and our customers love them. Our website looks cleaner and is way easier for people to use now too. We’ve definitely noticed more engagement and more people talking about us online. It’s been a really good experience working with him.”
- Andy
Owner of Jack The Dipper
“Noah has been such a blessing for our business. Before Parr Marketing stepped in, our social content was fine… but it didn’t really connect with families the way we hoped. Now everything feels warm, professional, and true to who we are. The website he built finally matches the quality of our dogs, and we’re getting more serious inquiries than ever. It’s just been a huge difference. We really feel like we’re being seen by the right people now.”
— Laney
Owner of Fine and Dandy AussieDoodles
Where We Serve
Based out of Western North Carolina we love working with our local businesses! However, we serve companies across the U.S., our furthest client is located all the way in Seattle, Washington! Our approach is not just limited to one area, our compact keywords methodology works worldwide!
Canton
Sylva
Franklin
Bryson City
Cherokee
Cullowhee
ALL of WNC
Asheville
Hendersonville
Boone
Hickory
Brevard
Lake Lure
Shelby
Knoxville, TN
Chattanooga
Johnson City
Kingsport
Greenville
Seattle, WA and everything in-between!