Meet Noah Parr

My Journey: From Florida Real Estate to Western NC's Go-To Marketing Expert

How It All Started

Back in 2016, I started working for Live FL Realty (LFR) while finishing my IT degree. I was basically their technology guy, I built their website, took the listing photos and videos of homes going on the market, and handled all of their marketing.

The practical experience I got from working there was a game-changer for me. It wasn't just theory—I learned everything from web design and SEO to filming commercials and running social media ads. I am not a learn in the classroom type guy. I’d rather do the work, make the mistakes, learn, and improve. LFR gave me incredible flexibility to solve problems on the fly, and when you're working for a rapidly growing real estate firm, there's no shortage of problems to solve.

I built their website, developed a CRM system to help manage leads, handled IT issues, and photographed properties. But I was also doing agent outreach, helping to recruit and grow the team. When I started, we had fewer than 10 agents. By the time I left, we had over 50 top producers competing with brokerages ten times our size.

One thing I'm particularly proud of from those early days: I was one of the first people in the country to use drones and 3D cameras for real estate photography. At the time, it was cutting-edge. When COVID hit and the world shut down, that investment in technology proved to be massive.

The Moment Everything Clicked

There was one experience that really solidified what I could do with marketing during the COVID lockdowns.

People were fleeing locked-down states, particularly New York City, looking for freedom. I listed a house and created a 3D virtual tour so potential buyers could walk through it from their apartments in Manhattan. Then I ran targeted ads directly to NYC.

We sold that house for $200,000 more than it was worth, all cash and had almost 100 extra offers we had to comb through as back-ups.

That's when I realized the power of strategic, targeted marketing. It wasn't about spending the most money or creating the most content. I think I spent $50 total on the ad. It was about understanding where your audience is, what they need, and putting your message directly in front of them at exactly the right time.

That experience shaped everything about how I approach marketing today. I don't believe in throwing money at the wall and hoping something sticks. I want to be calculated. I'll research endlessly until we find a breakthrough that doesn't require dumping cash into a problem. This is especially the case with SEO. Learn more about my SEO Strategies here.

From Listing Director to Mountain Man

After seeing what strategic marketing could do, I decided to get my real estate license. I became the listing director at Live FL Realty, and over the next five years, I listed and sold over 800 homes. We were crushing it. Business was booming. By every conventional measure, I had it made.

But my wife and I felt something tugging at us, a calling to move to the beautiful mountains of Western North Carolina. We're people of faith, and we both believed God was leading us here. I was showing houses to a young couple moving to FL from Oregon. They had just sold their home and a mixup between the title company and mortgage company cause their old loan to not be terminated properly and they missed payments on a house that they no longer owned. Even though someone else screwed up, banks don’t care and the missed payments tanked their credit score. This meant they could no longer qualify for a conventional home loan, practically removing them from the FL real estate market at the time. They had to move here for work but didn’t want to rent.

I was showing them some homes that qualify for an FHA loan and nothing was going to work for their small family. I felt the Lord calling me to sell our home to them, so I called my wife Addison, and shared with her my thoughts. She was on board as long as I thought it was truly God’s will. I took them home to our place and they loved it! We agreed on price that evening and signed the real estate contract. We made a decision that probably seemed crazy to everyone around us: we sold our home and moved to the mountains in 89 days.

We didn't have jobs lined up. We didn't know anyone. We just knew this was where we were supposed to be.

And honestly? Best decision we ever made.

Why Western North Carolina Stole Our Hearts

When people ask why we moved here, the easy answer is "the mountains." And yes, the beauty of this place is unreal. My wife and I love getting out to go camping and off-roading in the Cataloochee area. The weather, the scenery, the access to nature—it's everything we wanted.

But the real reason we stayed is the people.

Western North Carolina has the most genuine, salt-of-the-earth people I've ever met. People who would literally give you the shirt off their back. I've made friends here who have become legitimate family. This is a small-town community where people care about each other, where handshakes still mean something, and where business is built on relationships, not transactions.

Coming from the hustle and bustle of Florida, where everything moves at a breakneck pace, Western NC has been a breath of fresh air. Don't get me wrong—I loved my time in Florida and learned a ton. But this is home now.

Finding My Place in the WNC Business Community

Once we got here, I worked with a few local small businesses like USA Farm Labor, helping with sales, web design, and marketing. I was learning the market, understanding what Western NC businesses needed, and seeing where I could make the biggest impact.

What I found was a lot of good people running great businesses who didn't have time to do marketing themselves. I saw restaurant websites that were costing them money because the menus were inaccessible. I saw retail shops with beautiful products but outdated websites that looked like they were built in 2010. I saw insurance agencies relying entirely on word-of-mouth when they could be dominating local search.

These weren't bad business owners—they were smart, hardworking people who were experts in their craft but didn't have the time or expertise in digital marketing. And frankly, a lot of them had been burned by marketing agencies that overpromised and underdelivered.

In early 2025, I decided it was time to start my own marketing firm. I wanted to be the agency that Western NC small businesses could trust—the one that wouldn't waste their money, wouldn't lock them into awful contracts, and would actually deliver results.

My Marketing Philosophy: Quality Over Quantity

Here's where I differ from a lot of agencies, especially when it comes to SEO.

I learned the compact keywords method from Edward Sturm, and it completely changed how I approach search engine optimization. The idea is simple: instead of creating a bunch of fluff pages hoping something sticks, you do deep research to find keyword gaps in the market—search terms your competitors aren't targeting but your customers are actually using.

Too many SEO agencies waste time making 2,500+ word blog posts targeting keywords they'll never rank for because some mega-corporation already dominates those terms. It's a waste of time and money.

My approach? Find holes in the market with limited competition. Build focused, high-quality pages around those opportunities first. Once Google starts to recognize your brand and you've built authority, then you can tackle the bigger, more competitive keywords.

I also refuse to create AI slop—those mass-produced, generic articles that agencies churn out by the dozen. Sure, it might help your SEO today, but when Google figures out what you're doing (and they will), it's going to kill your rankings. I'd rather do things right from the start than take shortcuts that hurt you later.

Why I Prioritize SEO Over PPC

A lot of agencies will push you into PPC (pay-per-click advertising) immediately because it's an easy upsell and generates recurring revenue for them. But here's my honest take: if we can build your organic SEO properly, you're getting clicks without paying for each one. That's sustainable.

I always get way better returns on standard bottom-of-funnel landing pages. Since the keywords are high-intent (people actively searching for what you offer), you can rank for them quickly and sell products without any ad spend. You might not get quite as much page traffic as a broad, top-of-funnel page, but what actually matters is someone hitting the "add to cart" button and completing the sale.

We've seen this work incredibly well for clients like Heavenly Fudge. We intentionally made their website look slightly dated to match the homey, mom-and-pop feel of the shop. But we paired that authentic design with rock-solid SEO focused on compact keywords. The result? Multiple weeks where they sold more online than the rest of the year combined—with zero marketing spend.

That's the power of strategic SEO done right.

Now, I'm not saying PPC is bad. It absolutely has its place. But in my opinion, it makes the most sense when: (1) you need leads while your SEO is ramping up, (2) you're in a highly competitive market and want to supplement organic rankings, or (3) you've maxed out your SEO results and want to break through a growth ceiling.

I'd rather build you an asset through SEO than create dependency on paid ads. PPC should be an accelerator, not life support.

You can learn more about our SEO principles here and our PPC principles here

What Makes Western NC Marketing Different

Here's something most agencies don't think about: marketing in Western North Carolina is fundamentally different than marketing in a big city.

In Waynesville, Asheville, and the surrounding areas, you're dealing with two completely different audiences. You have the locals who keep your business alive year-round, and you have the tourists who provide the revenue surge that pays your bills.

During peak season, you're competing for tourists scrolling through "best restaurants in Waynesville" on their phone from a hotel room. Off-season, you need to remind locals you exist and give them reasons to come back.

The challenge? A website that screams "TOURIST DESTINATION!" can alienate the locals. But if you only market to locals, you miss out on the tourism revenue that's critical to survival in a seasonal market.

The solution is smart messaging that welcomes everyone, combined with strategic advertising that reaches tourists before they ever arrive in town. Where are your visitors coming from? Atlanta? Florida? Charlotte? That's where your ad dollars should go.

Small-town web design isn't just about looking good—it's about understanding the economic reality of mountain tourism and building marketing strategies around it.

The Businesses I Love Working With

I'll be honest: I don't just work with anyone who has a budget.

I love helping people who genuinely love their business. If you're a good person and you're passionate about what you do, I feed off the energy of seeing you succeed and grow. Western North Carolina is full of those kinds of people, and that's exactly why I'm here.

I work with a lot of small retail stores, insurance agencies, restaurants, and local service providers. These aren't faceless corporations—they're people who have poured their heart and soul into building something meaningful. When their business grows, it impacts their family, their employees, and the entire community.

That's what gets me out of bed in the morning.

I've had the opportunity to work with bigger companies, but honestly, that's not where my heart is. I'd rather be the go-to SEO and marketing expert for Western NC small businesses than chase Fortune 500 contracts.

Beyond Marketing: Who I Am

When I'm not helping businesses grow, you'll probably find me in the mountains.

I love playing guitar, taking my Jeep off-road, and just enjoying nature. There's something about getting out into the wilderness that clears your head and reminds you what matters.

I'm also really into cooking and baking. I make homemade pizza, bagels, sandwich bread, English muffins, and really anything you can think of. And I make damn good cinnamon rolls, if I do say so myself. There's something therapeutic about the process: mixing dough, waiting for it to rise, shaping it with your hands. It's a lot like marketing, actually—you can't rush the process, but if you're patient and do it right, the results are worth it.

My wife and I are building a life here with our son Grayson and our Daughter on the way that we absolutely love. We're camping in Cataloochee, exploring new trails, meeting incredible people, and soaking in everything Western North Carolina has to offer.

Where I'm Headed

Five years from now, I see myself as the premier SEO expert for Western NC businesses, with a small team helping me scale so I can serve more clients without sacrificing quality.

My dream? My wife not having to work, just taking care of our beautiful babies while I build something that makes a real difference in our community.

I'm not trying to build a massive agency with 100 employees and clients all over the country. I want to stay hyper-focused on Western North Carolina—the place we chose, the people we love, and the community that's given us so much.

My Promise to You

If you're a small business owner in Western NC, here's what you can expect from working with me:

I won't waste your money. I'm not going to push you into services you don't need or create fluff content that doesn't move the needle. Every dollar you invest should work hard for you.

I won't lock you into awful contracts. I'd rather earn your business every month than trap you into something that's not working. If you're not happy, you can walk away.

I'll be honest with you. If SEO isn't the right move for you yet, I'll tell you. If your budget can't realistically achieve your goals, I'll tell you that too. I'd rather lose a sale than set you up for failure or let you down.

I'll treat your business like it's my own. Because here's the thing: when you succeed, I succeed. When your business grows, our entire community benefits. I'm invested in your success, not just your monthly payment.

Let's Build Something Together

Marketing doesn't have to be complicated, expensive, or overwhelming. It just has to be strategic, authentic, and focused on what actually works.

Whether you need a website that converts tourists into customers, SEO that gets you found on Google, or a comprehensive marketing strategy that helps you grow beyond your wildest expectations—I'm here to help.

I've listed and sold 800 homes, helped grow a real estate firm from 10 agents to 50+, pioneered 3D real estate marketing during COVID, and built marketing strategies that have generated hundreds of thousands of dollars in revenue for clients.

But more than any of that, I'm a guy who loves this community, believes in small businesses, and wants to see Western North Carolina thrive.

If that resonates with you, let's talk.