Video Marketing Services in Western North Carolina
Why Video Marketing Matters for Your Business (And Why Most Videos Fail)
Video marketing is not about having the fanciest equipment or the most polished Hollywood production. It's about making people fall in love with you and your brand.
I've filmed commercials for businesses across Western North Carolina, and here's what I've learned: the videos that drive actual results aren't the ones that look like corporate advertisements. They're the ones where you can feel the owner's passion, see their authenticity, and understand why they do what they do.
Video platforms like YouTube are some of the most clicked results after a Google search. If someone searches for your business type and you have video content, you're more likely to show up. And when they watch that video? That's when they decide whether to call you, visit you, or choose your competitor instead.
Most business videos fail because they're boring. Corporate. Scripted to death. Nobody connects with that. They also fail when they aren’t properly used to bolster SEO. Learn more about how we use videos for SEO here.
We do it differently.
What Makes Our Video Marketing Different
I love working with people who love their brand. If you're passionate about your business and genuinely care about your customers, I can capture that on camera. And that passion is what makes people want to do business with you.
Here's my philosophy: authenticity over polish. Story over sales pitch. Connection over corporate messaging.
I always want to focus on making viewers fall in love with the owners and the brand. If you don't love your brand, to be frank, I don't want to work with you. But if you do? We're going to create something special.
And here's something that might surprise you: you can film excellent commercials on iPhones nowadays. I use my iPhone all the time, especially for social media content. It's not always about the equipment. It's about the story you're telling.
That said, when we need cinematic quality, I bring professional cinema cameras, drones, and multi-angle setups with professional audio. The right tool for the right job.
Video Marketing Services We Offer
Captivating Commercials
These are the videos that showcase what makes your business special. Not dry, corporate advertisements, but stories that make people want to visit, call, or buy from you.
We focus on pulling your passion into the final product. The result? Commercials that people actually want to watch and share.
Perfect for: Restaurants, retail shops, service businesses, any business with a great story to tell.
Video Testimonials and Case Studies
Nothing sells like a happy customer explaining why they chose you and how you solved their problem.
We conduct relaxed, conversational interviews that don't feel like interrogations. Most people are nervous on camera at first, but the way I conduct interviews, they settle in within minutes and deliver incredible content.
Perfect for: Service businesses, high-ticket products, any business where trust and credibility matter.
Product Videos
Show off your products in action. Whether it's fudge being made, dogs running through mountain fields, or handmade crafts being created, we capture what makes your product special.
Perfect for: E-commerce, retail, food products, anything you want customers to see before they buy.
Social Media Videos and Ads
Short-form content for Instagram Reels, TikTok, Facebook, YouTube Shorts. The kind of videos that stop the scroll and get people engaging.
We create content designed for social media algorithms and attention spans. Fast-paced, engaging, authentic.
Perfect for: Any business trying to grow their social media presence and reach new customers.
Real Results: Fine and Dandy Aussiedoodles
One of my favorite projects was creating commercials for Fine and Dandy Aussiedoodles.
We filmed beautiful shots of the dogs running through the Western North Carolina landscape, combined with an interview with Laney (the owner) talking about her breeding philosophy and why she moved to the mountains specifically to raise her dogs.
The result? Commercials that both drove a ton of traffic to her website and helped potential buyers choose Fine and Dandy for their puppy purchase.
This is what happens when you combine stunning visuals with authentic storytelling. People don't just see a product. They see the passion, the care, and the story behind it.
Our Video Production Process
Step 1: One-on-One Strategy Session
We meet to discuss your objectives for the video. What story do you want to tell? Who are you trying to reach? What action do you want viewers to take?
This isn't a sales meeting. It's a conversation about your business and how video can help you grow.
Step 2: Planning and Shot List
Depending on the style of video, I'll lay out the shots we need and create scripts if necessary. For interviews, I prepare questions but keep things conversational. For product videos, we plan the angles and scenes that showcase your offerings best.
Step 3: Professional Filming On Location
I come to your business (or location of your choice) on filming day with professional equipment:
Canon cinema camera for high-quality footage
Insta 360 camera for action shots
DJI 4K drone for aerial footage
Professional lighting setup
Multi-angle camera positioning
Professional audio equipment for crystal-clear sound
We film everything we need, working efficiently while making sure we capture the story right.
Step 4: Editing and First Draft
I deliver the first draft within the first week. Always. Most videos from concept to delivery take 2-3 weeks depending on planning needed, but you'll see the initial cut fast.
Step 5: Revisions and Final Delivery
We make any adjustments needed, finalize the video, and deliver it in formats optimized for every platform you'll use it on.
Step 6: Distribution and Marketing
Here's where most video producers stop. Not us.
New videos are only as useful as how many people you can get them in front of. I help with distribution and marketing campaigns around your new video content.
We also use tools that turn long-form content into engaging shorts. Generally, one long piece of content gets turned into 20 or so pieces of content to really maximize your investment.
One shoot. Multiple videos. Maximum ROI.
Video Marketing for Different Industries
Restaurants
Show off your food, your atmosphere, and the people behind the kitchen. We capture the sizzle, the plating, the passion.
Tourists searching for restaurants in Waynesville want to see what you offer. A great video can be the difference between them choosing you or driving past.
Retail Shops
Product videos, behind-the-scenes content showing how items are made, owner interviews explaining your curation or craft.
People buy from businesses they connect with. Video creates that connection faster than anything else.
Service Businesses
Insurance, HVAC, Plumbers, etc.
Video testimonials from happy customers explaining how you solved their problem build trust faster than any sales pitch.
We also create explainer videos that help potential customers understand your services and why they should choose you.
Tourism and Hospitality
Showcase the Western North Carolina experience. The mountains, the charm, the unique experiences you offer.
We definitely focus on showcasing landmarks people would recognize or would like to see. The story always comes first, but the setting matters.
Why Western North Carolina Businesses Choose Us
We're Local - I live here. I eat at your restaurants. I shop at your stores. I understand the Western NC market, the tourist/local balance, and what makes this community special.
We Keep It Real - Our business owners are incredible. Very genuine people who come from all different places and walks of life. It's really fun to capture their journey and story. That authenticity shows in every video we create.
We Deliver Fast - First draft within the first week. Every time. Most projects are completely finished in 2-3 weeks.
We Maximize Your Investment - One filming session becomes 20+ pieces of content optimized for every platform. You're not paying for one video. You're getting a content library.
We Care About Results - I don't just hand you a video file and disappear. I help with distribution, marketing campaigns, and making sure your video actually drives business results.
Video Marketing in Western North Carolina Frequently Asked Questions
Common Questions About Video Marketing
"I'm not comfortable on camera"
I hear this every single time. Here's the truth: most people are nervous on camera at first.
The way I conduct interviews, they're slow-paced and super relaxed. I don't film people straight on. I sit in front of them and we just have a simple conversation about their business.
By just a few minutes into the talk, people settle in and really fire out great content. It's my job to clip it up and make it look polished.
You don't need to be a professional actor. You just need to care about your business. I'll handle the rest.
"How much does video marketing cost?"
Videos are priced based on scale. The range is typically $350 to $2,500 depending on what's needed.
A simple social media video? Lower end of that range.
A full commercial with drone footage, multiple locations, and extensive editing? Higher end.
I also offer retainer packages for ongoing video content. Retainer is much cheaper per video, and you get a lot more content consistently.
We'll discuss your specific needs and budget during the free consultation.
"Do you only do one-time projects?"
I do both one-time projects and retainer packages.
One-time projects are great if you just need a single commercial or testimonial video.
Retainer packages make sense if you want consistent social media content, ongoing testimonials, or regular video updates. You get more content for less money per video.
"Can you film anywhere?"
Yes. I film on location at your business or any location of your choice.
Restaurant? We'll film in your dining room and kitchen. Retail shop? We'll showcase your products and space. Service business? We'll film at your office or on job sites. Outdoor business? We'll use the stunning WNC landscape as your backdrop.
"What if we don't know what to say in the video?"
That's my job to figure out. During our strategy session, we'll discuss the key messages. For interviews, I prepare questions but keep it conversational.
I'm not looking for scripted, rehearsed answers. I want authentic responses. The best content comes from natural conversations, not memorized lines.
"How do we use the videos once they're done?"
I deliver videos optimized for every platform:
Your website
YouTube
Facebook and Instagram (feed posts and stories)
TikTok
LinkedIn
Email marketing
Paid advertising
Plus, I help with distribution strategy and marketing campaigns to get your videos in front of the right audience.
"Will video marketing actually help our business?"
Video platforms like YouTube are some of the most clicked results after a Google search. Having video content makes you more likely to show up and more likely to be chosen.
Beyond SEO, video builds connection faster than any other medium. People see you, hear you, understand your passion. That builds trust, which drives business.
I can't promise specific metrics without understanding your business, but I'll happily discuss possible outcomes on our free consultation based on what I've seen from businesses similar to yours.
Investment and Packages
One-Time Project Pricing
Social Media Video: Starting at $350
Single video optimized for social platforms
Professional filming and editing
Multiple format exports
Testimonial Video: Starting at $750
Professional interview setup
Multi-angle filming
Edited testimonial video
Multiple platform formats
Commercial Production: $1,000 - $2,500
Full concept-to-delivery production
Professional cinema camera, lighting, audio
Drone footage (if applicable)
Multiple angles and shots
Professional editing
Turned into 20+ pieces of content
Optimized for all platforms
Retainer Packages
Monthly Video Content: Custom pricing
Ongoing video production
Consistent social media content
Better per-video rates
Priority scheduling
Let's discuss your specific needs and create a package that fits your budget and goals.
Getting Started Is Easy
Here's what happens next:
1. Schedule a Free Consultation
We'll have a laid-back conversation about your business, your goals, and what you're hoping to achieve with video marketing.
No pressure. No hard sell. Just an honest discussion about whether video makes sense for you right now.
2. We Plan Your Video
If we're a good fit, we'll schedule a strategy session to plan exactly what we're creating and how it will help your business.
3. We Film
I come to your location with professional equipment and we capture everything we need. Most filming sessions take 2-4 hours depending on the project.
4. You Get Results
First draft within a week. Final delivery within 2-3 weeks. Then we help you distribute and promote your new video content.
Let's Tell Your Story
If you're a Western North Carolina business owner who's passionate about what you do and ready to show the world why you're special, let's create something together.
Video marketing isn't about having the biggest budget or the fanciest production. It's about authenticity, storytelling, and connection.
I'd love to help you tell your story.
Interested in seeing our other services? Click Here to see everything Parr Marketing has to offer.