Social Media Marketing in Western NC

The Social Media Problem Most Small Businesses Face

I had coffee with a florist in Waynesville a few weeks ago. She told me she hadn't posted on Instagram in four months. Not because she didn't want to. Because she was too busy arranging flowers, managing orders, and keeping her shop running.

"I take pictures of the arrangements," she said. "They're on my phone. I just never get around to posting them."

Sound familiar?

This is the reality for most small business owners in Western North Carolina. You're not ignoring social media because you don't care. You're ignoring it because you have a business to run. And social media always falls to the bottom of the list.

That's the gap we fill. We handle your social media so you can focus on what you do best.

What Social Media Actually Does for Local Businesses

Let me be honest with you. Social media probably won't be your biggest source of new customers. For most local businesses, that's still SEO and your Google Business Profile.

But social media does something else. It keeps you visible to people who already know you exist. It reminds past customers you're still there. It shows potential customers that you're active and engaged.

Think of it like this. SEO gets people to find you. Social media keeps them connected once they do.

For a restaurant, it's photos of today's special that make someone think "I should go there for lunch." For a contractor, it's before-and-after shots that remind a homeowner "Oh yeah, I need to call them about that deck." For a boutique, it's new arrivals that bring someone into the store.

It's not about going viral. It's about staying top of mind in your community.

The Platforms That Matter for Western NC Businesses

You don't need to be everywhere. In fact, being on too many platforms usually means doing all of them poorly.

For most small businesses in Western NC, Facebook is still king. That's where the local community is. That's where people share recommendations. That's where events get promoted.

Instagram matters for visual businesses. Restaurants, florists, boutiques, salons. If what you sell looks good in photos, you should be on Instagram.

LinkedIn makes sense for B2B and professional services. If you're selling to other businesses, that's where decision makers spend their time.

We'll help you figure out which platforms are worth your time and which ones you can skip.

How We Make It Easy

We know you're busy. That's the whole point. So we've built a process that takes as little of your time as possible.

First, we sit down together and learn about your business. What makes you different. What your customers care about. What you want people to know. This happens once at the start.

Then we handle everything. We create the content. We write the captions. We schedule the posts. We respond to comments. You just keep doing what you do.

Once a month, we check in. Show you what's working. Ask if anything is coming up you want us to promote. That's it.

Social Media + Everything Else

Social media works best when it's connected to the rest of your marketing. A post about a new product can link to your website. A video can be repurposed from content we shot for video marketing. A promotion can tie into an email campaign.

That's the advantage of working with a full-service agency. Everything works together instead of living in silos.

If you're not sure where to start with your marketing, check out our services page or read about why SEO matters for small businesses.

Who This Is For

We work with small businesses throughout Western North Carolina. Restaurants in Asheville. Boutiques in Waynesville. Service businesses in Sylva. If you serve local customers and don't have time for social media, we can help.

This works best for businesses that:

• Know they should be posting but never find the time
• Have tried doing it themselves and burned out
• Want to stay visible to their community without adding to their plate
• Have something worth sharing, even if they don't think of themselves as "social media people"

You don't need to be exciting. You don't need to dance on TikTok. You just need to show up consistently. That's what we help you do.