Parr Marketing PPC Services
Looking for PPC services (Pay Per Click) to run ads through Google, Facebook, Instagram, Tik Tok, etc.?
Parr Marketing is here to help your small business grow with both free and paid search marketing.
We are Google Ads (formerly Google Adwords) certified and can help you get the best value out of your PPC ads.
How we Approach PPC Ads
Think of it this way, imagine you owned a sock store and there were two customers, Customer A searched “Best Athletic Socks for Runners” and Customer B searched “Socks for sale near me”. Although both options are helpful for selling socks, option A is searched 6,700 more times than option B. Because of this not only is it much more difficult to rank for option A it also costs considerably more to run pay-per-click ads for option A because there are 5+ more people running ads for that same keyword which drives the price up.
Hiring a tactful marketing company like Parr Marketing allows you to see through these gaps in the market and go after these lower volume-higher intent keywords that not only cost less money but actually lead to more sales.
When you focus on the right keywords with lower competition you can rank 1st on Google quicker without spending an exorbitant amount of money to do so.
Ready to get started? Click below to schedule a free consultation with our team and learn how we can help you grow your business.
Our PPC Ads approach actually starts first with rock solid SEO (Search Engine Optimization). Read more in-depth about our approach to SEO HERE.
Business owners come to us with a mindset that you have to spend a lot of money on Google in order to actually show up on the front page.
This often comes after an extensive stint with an SEO “expert” that wrote a bunch of expensive content and never created any real traffic to your website.
Now you think the only option is to throw a bunch of money at the problem.
This isn’t true at all!
A properly optimized page doesn’t need PPC Ads to thrive.
This isn’t to say we don’t run ads, but generally a well optimized page using our methodology can get you more business than you can handle without the overhead of expensive costs per click.
Why Your CPC Approach Matters
We think about CPC differently than many others in our field. Here is why:
Cost Per Click is Very Expensive
People are using AI Results more and more
You can rank for purchase-intent keywords for free
Before you run CPC ads it is important that you first tap into all of the free low-hanging fruit keywords with true search intent. These keywords target focused, ready to make a decision buyers looking for a very specific product.
Here is a chart of one of our new client’s rank 1 overall keywords. This is after less than a month worth of optimization.
Their new landing pages soared to the first result on Google with $0 spent on Google Ads. There buyers are motivated and ready to buy because the keywords are highly specific and loaded with purchase intent.
This client has already had a week of sales that beat the rest of the year combined and there are no signs of stopping.
This approach builds trust with Google because they see your page is relevant as there are buyers flocking to it and spending money. As more and more of these pages begin to rank, it makes ranking for other, broader keywords much easier.
Once this process is done, then we can look into running ads to pick up any stragglers, abandoned carts, and drive return buyers back to your site. These ads are much cheaper because you have the buyer’s information in hand and you’re not just hoping Google shows your advertisements to the right people.
Let’s work smart not hard!
Who We Love To Serve
Home Service Providers (HVAC, Roofing, Plumbing, Electrical)
Medical & Wellness (Dentists, Chiropractors, Med Spas)
Retail & Specialty Shops (Boutiques, Outdoor Gear, Pet Stores)
Restaurants, Cafés & Local Hospitality
Automotive Services (Repair Shops, Dealerships, Detailers)
🟠 People Who Love Their Business and…
Professional Services (Insurance, Real Estate, Legal, Finance)
Tourism & Attractions (Museums, Tours, Adventure Companies)
Pet Care Services (Breeders, Groomers, Trainers)
Beauty & Personal Care (Salons, Barbers, Massage)
Hotels, Cabins & Lodging Providers
What working with Parr Marketing Looks like
We always want working with us to feel like the best decision you ever made.
We start off with a free consultation where we give you free advice and an overview of how we operate.
We follow that up with a formal proposal designed just for the needs of your business.
We keep our onboarding simple with no contracts so you can cancel anytime and we always keep you in the loop with regular checkins.
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Give me a call at 828-506-9517 or schedule a free consultation here. We will chat for about 30 minutes, learn about your business, your goals, and setup a follow up for an official proposal.
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After our free consultation call we will get busy diving into your website and preparing a full gameplan of what’s to come. We will then schedule a formal proposal meeting on your time where you can bring your team in and ask as many questions you would like.
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If you like what we have come up with we will send over our work agreement and get started. We do not lock you into a contract, we want you to want to work with us, not have to.
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After all onboarding documents are signed off on we give you a checklist of things we will need from your team like access to your website. Once all items from the checklist are completed we begin work and get you ranking!
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We really like getting to know our clients and meeting regularly via Zoom. We are excited about what we are doing and want to show you. Generally we have these meetings once a month so as to not burden your team but will absolutely meet more often with our most engaged teams. Between meetings you can always check on our progress through the our portal.
Don’t Just Take it From Me…
“Working with Parr Marketing has completely transformed our business. We recently purchased the company and knew we would need help with our online presence. After Noah took over our social media, web design, and ad strategy, our online sales doubled what we had done in a year in one week — and they haven’t slowed down since. The ads literally pay for themselves.”
— Jeremy Pressley
Owner of Heavenly Fudge and The Pressley Group
“We’ve worked with a lot of marketing people over the years, but Noah is the first one who actually ‘gets’ our brand. The posts he creates feel fun and real, and our customers love them. Our website looks cleaner and is way easier for people to use now too. We’ve definitely noticed more engagement and more people talking about us online. It’s been a really good experience working with him.”
- Andy
Owner of Jack The Dipper
“Noah has been such a blessing for our business. Before Parr Marketing stepped in, our social content was fine… but it didn’t really connect with families the way we hoped. Now everything feels warm, professional, and true to who we are. The website he built finally matches the quality of our dogs, and we’re getting more serious inquiries than ever. It’s just been a huge difference. We really feel like we’re being seen by the right people now.”
— Laney
Owner of Fine and Dandy AussieDoodles
Where We Serve
Based out of Western North Carolina we love working with our local businesses! However, we serve companies across the U.S., our furthest client is located all the way in Seattle, Washington! Our approach is not just limited to one area, our compact keywords methodology works worldwide!
Canton
Sylva
Franklin
Bryson City
Cherokee
Cullowhee
ALL of WNC
Asheville
Hendersonville
Boone
Hickory
Brevard
Lake Lure
Shelby
Knoxville, TN
Chattanooga
Johnson City
Kingsport
Greenville
Seattle, WA and everything in-between!